California Fruit Wine, the top fruit wine producer in Southern California, today announced the release of their new line of super-fruit wines – frē-bē™ – short for a “friend with benefits”. The brand was created to emphasize the health benefits of wine made from these vitamin-rich super-fruits.

Where many traditional wines can be bitter and oaky – frē-bē wines are crisp, well-balanced, and fruit-forward. Also, because they are crafted from fruit other than grapes, frē-bē wines will appeal to many people who may not have a taste for traditional wine.

The line has been tailored to appeal to younger, more health-conscious consumers that enjoy the growing foodie culture.

“It is time to try a wine that you do not have to learn how to appreciate,” says Brian Haghighi, Co-Founder/Chief Marketing Officer at California Fruit Wine. “Unlike grape wines, fruit wines taste good from the first sip. And without the complex foreign language surrounding wine, the frē-bē line will be neither confusing nor intimidating.”

The first three frē-bē wines are:
• It’s Complicated – Blueberry Wine
• Head Over Heels – Raspberry Wine
• No Strings Attached – Pomegranate Wine

For those in the San Diego area who want to try the frē-bē wines, California Fruit Wine is hosting their release party on Saturday, March 23rd from 4-8pm. There will be live music, a gourmet food truck and of course, tasting of the new frē-bē wines!

California Fruit Wines are available in various retail outlets throughout Southern California as well as in the Vista tasting room. California Fruit Wine Company is located at 1040 La Mirada Court in Vista, CA. Please contact us by phone or 858-522-WINE or on the web at http://www.californiafruitwine.com

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